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Meet the Founder
Devon A. McCarley
Helping leaders realign with clarity, purpose, and sustainable impact.
Devon A. McCarley, MBA, MDiv, is a mission-driven leader who partners with individuals and organizations seeking greater clarity, purpose, and sustainable impact.
She is known for creating intentional, community-centered spaces where clarity emerges and growth becomes both meaningful and sustainable.
Developed through
Grounded in
Practice
Purpose
Executive Leadership Experience
With more than 20 years of cross-sector leadership experience, Devon has served in executive roles spanning operations, finance, human resources, and organizational development, guiding teams through seasons of growth, transition, and change while managing multi-million-dollar budgets and supporting complex organizational initiatives.
She is known for bringing clarity to complexity, helping leaders focus on what matters most while building the systems needed for sustainable growth.
MBA, MDiv • John Maxwell Team Coach, Trainer & Speaker
Whole-Person Leadership
Devon’s work is shaped not only by professional expertise, but by lived experience, understanding firsthand the cost of striving without alignment and the power of rest, reflection, and realignment.
As an ordained minister with nearly two decades of ministry service, she bridges faith and work with wisdom and balance, ensuring her approach remains grounded, inclusive, and deeply human.
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About Back on Brand, LLC
Devon started Back on Brand, LLC after personally experiencing the impact of operating in environments that prioritized constant productivity over alignment, sustainability, and well-being.
Over time, that experience revealed a broader pattern affecting many leaders and organizations today—highly capable people striving to meet demands while lacking the space to reflect, realign, and lead sustainably. Back on Brand was created to help address this challenge.
Back on Brand LLC exists to interrupt cycles of burnout and misalignment that quietly erode clarity, culture, and long-term impact.
Through customized coaching, leadership development training, and strategic speaking, we guide leaders and teams through intentional realignment—creating space for clarity, recalibration, and forward movement.
We serve individuals, leaders, entrepreneurs, and organizations ready to strengthen clarity, capacity, culture, and sustainable performance.
Devon's Approach
Devon is known for creating intentional, safe, and community-centered spaces where clarity emerges, leaders feel supported, and sustainable growth becomes possible.
Beyond the Work
Outside of her work, Devon values her community of faith, family, and friends. She enjoys creative expression as an artist and author, often finding restoration through art, reflection, and shared laughter.
Cross Industry Experience
Retail • Education • Public Health • Nonprofit • Faith-based • Community
Our Foundation
Mission
To help individuals and organizations navigate the process of realigning with purpose by building the clarity, confidence, and capacity needed to live and lead with sustainable impact
Vision
To shape a world where individuals and organizations thrive - living out purpose
with clarity, confidence,
and the capacity
for sustainable impact
Core Values
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Purpose-Centered Living
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Intentional Development
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Empowered Partnership
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Excellence with Integrity
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Collective Community Impact